The video starts with a fairly non-descrip introduction by Hugh Grant, who talks about the titular newspapers’ integrity and journalistic practices, and the fact that if they say they have an important announcement to make, it isn’t going to be some obnoxious marketing gimmick…

… then it happens! (watch the video, I don’t want to spoil it)

I don’t know about you, but any institution that has a good sense of humour about itself is good in my books.

Will this make me buy the aforementioned newspapers? Probably not. But I might consider subscribing to their RSS feeds.